Precision Hydration

Product category development workshops

After previously completing a successful brand positioning and marketing workshop the guys at Precision Hydration came back to get some help and ideas on how to grow the product portfolio into other verticals and how that impacts branding, packaging and messaging.

The workshop covered:

  • $Differentiating values
  • $Product opportunities / verticals
  • $Impacts on product naming structure
  • $Impacts on brand / visuals / packaging
  • $Roll out / research plan

“Juicy has been an excellent resource for us over the years. They have a phenomenal creative ability to generate design concepts that fit with our brand and never fail to deliver. You won’t find more genuine people to work with than Pete and Ryan”.

Jonny Tye – Precision Hydration

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